Carrot Mob

Carrotmob is a type of consumer activism in which businesses compete at how socially responsible they can be, and then a network of consumers spends money to support whichever business makes the strongest offer. We harness consumer power to make it possible for the most socially-responsible business practices to also be the most profitable choices. It’s the opposite of a boycott.
Check out their website here:

Carrotmob Makes It Rain from carrotmob on Vimeo.

FYI: There is an carrot mob event taking place in Stockholm tomorrow at Good Store Skånegatan. The whole 30% of the increased turnover, will help to go to energy conservation in the shop!
Here is a map showing where Good Store is located

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